#CNN's Missing Plane Coverage Sets Record Web Traffic, Too

Coverage of the missing Malaysian airliner has boosted not only CNN's ratings, but also its digital properties, backing up recent studies that show the Internet bets out TV as the primary source for people who want to learn more about breaking news. Jeff Zucker, CNN's president, told employees in a memo that the news organization had topped its previous record for page views and video streams, as well as a record for mobile web traffic."We will likely have more unique users across our global sites than any month in our history," he wrote in a memo passed to Mashable . Zucker added that CNN didn't only see strong traffic in the U.S. International properties also experienced a bump. The memo, however, didn't outline the extent of the increase or include any figures. CNN.com saw 35.9 million visitors in February, according to comScore. "Audiences have come in record numbers to every one of our platforms: CNN in the United States, and around the world on CNN Digital, CNN International and CNN en Español," Zucker wrote in the memo. "When news breaks, the world once again has chosen CNN. Digitally, domestically, internationally, in English and in Spanish," he added. CNN has seen its ratings spike before during major news stories. The shootings at Sandy Hook and the bombing of the Boston Marathon both boosted the news channel that has otherwise been struggling to achieve consistent ratings success. Before the story of the missing jet broke, CNN ratings were near all-time lows. The claims by CNN indicate that the patterns of television consumption may mirror Internet traffic. The Internet has gained favor with news consumers in a variety of different situations including breaking news, topics they are passionate about and slow-moving news trends, trailing just behind television in those categories, according to a recent study. While digital news remains behind television news in most areas, it has surged ahead in a category that thrives during major events, following up on breaking news. In this category, the study found, the Internet has a major lead. With the missing Malaysian Airlines jet story generating any number of theories and details , CNN's websites appear to be the beneficiaries.
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Write by: Dj Donk - Monday, March 31, 2014

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